Emoji: how NGOs can use cute faces :)
Little funny and not very pictures captured the Internet. We add them to messages, texts of letters and posts on social networks. Wired magazine called it Emoji"The first language born in the digital world." Do we understand what we are doing? How to place emoji so that they help convey your message and not confuse it?
Why is this important? See how often people use these symbols to embellish or complement their message. Understanding how this tool works will allow NGOs to improve their posts, making them memorable and original.
Data on the use of emoji in Twitter messages in real time. Website: emojitracker . com
What is Emoji?Emoji is a sign, symbol, language of ideograms and emoticons used in e-mails and web pages. This is a graphic language where picture combinations are used instead of words. It appeared in Japan and spread around the world.
How do emoji work? As of June 2018, 2,823 standard emoji were presented on the Web. And every year their number grows. Not all symbols are suitable for NGOs. You need to know your audience and use this tool wisely.
Where you can use emoji:
- Email: when used properly emoji can increase the number of responses;
- Twitter: emoji on Twitter can increase interaction by 25.4%;
- Facebook: Facebook characters can increase the number of likes by 57 percent and the number of comments and reposts by 33 percent;
- Instagram: the use of emoji increases the interaction by 47.7%;
- Applications: Push notifications with emoji open 85% more often than a simple text message (according to a study by the portal HubSpot ).
How can NGOs use emoji? Here are some tips on where to find the emoji you need, install them on your computer and use them wisely.
Example of using emoji in messages from the non-profit organization CenterForBioDiv .
- Find emoji on the Emojipedia website. This is a resource for finding and copying emoji on your computer. For mobile devices, if you don’t have the emoji keyboard installed by default, download the app and install it.
- Check that everything works. Not all emojis display correctly in email clients. Send test letters and make sure everyone sees the pictures.
- Find your key. Just because a tool exists doesn’t mean it can be used without looking back. Choose your visual voice correctly.
Example of using emoji in UNICEF messages.
- Do not bend the stick. Not every message needs to be supplemented with emoji. You should not use 20 emoji in your message, only if the message does not make sense. Use them wisely.
Conclusions. Emoji can be emotional or informative. They can be culturally diverse, with different skin tones, hair colors, different genders. Take into account the characteristics of your audience and use images that are close to your users.
Why is this important? See how often people use these symbols to embellish or complement their message. Understanding how this tool works will allow NGOs to improve their posts, making them memorable and original.
Data on the use of emoji in Twitter messages in real time. Website: emojitracker . com What is Emoji?Emoji is a sign, symbol, language of ideograms and emoticons used in e-mails and web pages. This is a graphic language where picture combinations are used instead of words. It appeared in Japan and spread around the world.
How do emoji work? As of June 2018, 2,823 standard emoji were presented on the Web. And every year their number grows. Not all symbols are suitable for NGOs. You need to know your audience and use this tool wisely.
Where you can use emoji:
- Email: when used properly emoji can increase the number of responses;
- Twitter: emoji on Twitter can increase interaction by 25.4%;
- Facebook: Facebook characters can increase the number of likes by 57 percent and the number of comments and reposts by 33 percent;
- Instagram: the use of emoji increases the interaction by 47.7%;
- Applications: Push notifications with emoji open 85% more often than a simple text message (according to a study by the portal HubSpot ).
How can NGOs use emoji? Here are some tips on where to find the emoji you need, install them on your computer and use them wisely.
Example of using emoji in messages from the non-profit organization CenterForBioDiv . - Find emoji on the Emojipedia website. This is a resource for finding and copying emoji on your computer. For mobile devices, if you don’t have the emoji keyboard installed by default, download the app and install it.
- Check that everything works. Not all emojis display correctly in email clients. Send test letters and make sure everyone sees the pictures.
- Find your key. Just because a tool exists doesn’t mean it can be used without looking back. Choose your visual voice correctly.
Example of using emoji in UNICEF messages. - Do not bend the stick. Not every message needs to be supplemented with emoji. You should not use 20 emoji in your message, only if the message does not make sense. Use them wisely.
Conclusions. Emoji can be emotional or informative. They can be culturally diverse, with different skin tones, hair colors, different genders. Take into account the characteristics of your audience and use images that are close to your users.