Family charity
The new report of the Institute of Women’s Charity ( WPI ) analyzes data for 15 years on decision-making on charity in families. As gender norms and family dynamics have changed in recent years, the way couples make donation decisions has changed.
The results of the study "How Women Help 2021: How Families Decide to Donate" have important implications for both nonprofits and fundraisers. The following are the main conclusions of the last report.
Over the past 15 years, the number of families deciding to donate together has decreased. The study found that 61.5% of couples make charity decisions together - down from 73.4% since 2005. Couples who make joint decisions about charity are usually older and have children under the age of 18, while younger couples are more likely to make decisions separately or with one partner making decisions for the family. This shift in family dynamics can be explained by many factors: from more couples marrying later and entering into relationships with existing charitable priorities, to changing gender roles in relationships.People have different thresholds for how much they can give without consulting their partners. In men this number is much higher than in women. For fundraisers, this data provides a deeper understanding of how gender aspects influence philanthropic decisions.
Previous research has shown that fundraising calls are aimed at helping others attract more attention from women, and that men are more responsive to calls for tax breaks and other personal benefits from charitable donations.
For most couples, donations are quite harmonious. Three out of four couples agree to do targeted charitable assistance, and most of those polled say they donate at least a few times a year. However, most couples view donations as a relatively transactional activity, similar to short-term financial decisions.
The Women Give 2021 findings are of practical relevance to nonprofits and fundraising communities that benefit from a deeper understanding of how married couples make donation decisions.
The full text of the report can be found at the link .
Other news in the Media section .
The results of the study "How Women Help 2021: How Families Decide to Donate" have important implications for both nonprofits and fundraisers. The following are the main conclusions of the last report.
Over the past 15 years, the number of families deciding to donate together has decreased. The study found that 61.5% of couples make charity decisions together - down from 73.4% since 2005. Couples who make joint decisions about charity are usually older and have children under the age of 18, while younger couples are more likely to make decisions separately or with one partner making decisions for the family. This shift in family dynamics can be explained by many factors: from more couples marrying later and entering into relationships with existing charitable priorities, to changing gender roles in relationships.People have different thresholds for how much they can give without consulting their partners. In men this number is much higher than in women. For fundraisers, this data provides a deeper understanding of how gender aspects influence philanthropic decisions.
Previous research has shown that fundraising calls are aimed at helping others attract more attention from women, and that men are more responsive to calls for tax breaks and other personal benefits from charitable donations.For most couples, donations are quite harmonious. Three out of four couples agree to do targeted charitable assistance, and most of those polled say they donate at least a few times a year. However, most couples view donations as a relatively transactional activity, similar to short-term financial decisions.
The Women Give 2021 findings are of practical relevance to nonprofits and fundraising communities that benefit from a deeper understanding of how married couples make donation decisions.
The full text of the report can be found at the link .
Other news in the Media section .