In today’s world, helping marketers, both children and adults, has been transformed by skilled marketers into a means of settling accounts with the universe. If you live a little, you can see that the notorious boomerang principle really works: the bad comes back, the good - too, but in ten times the size! The benefit is obvious.
Some "successful" people, according to many business coaches, earn money in karma with 10% of monthly income donated to charity, no more and no less. 100 hryvnias, which a man gave to his grandmother in transition, and which he told about on his Facebook account, with the exclamation: "What kind of country is this?", Allegedly serve as the key to the gates of heaven. Even a box of candies from the corporate "cauldron" for the winter holidays to the orphanage, it seems like a gift to the giver. It is worth feeding a stray dog at least because they see THERE, not because he is hungry.
And what if no one but ourselves actually keeps a diary of our good deeds? What if the patient or grandmother does not need our loans sent by us through the mythical "bank" of the universe? What if they are willing to deal with the difficulties themselves, so that we do not bother ourselves with hopes of further return on investment? So as not to risk investments… And many of us also want some interest, no matter how cool.
If the universe and they - the needy - want us to do it just like that, without any expectation of return and not because everything is written THERE? We did it because we just want to do something… And by no means - because we feel sorry for someone. Money was given to a person to buy food or shelter, and the child was transferred to the treatment of a serious illness, not to receive "heavenly dividends", but to make the child laugh sooner.
And what if good is not a currency?
If there are no "heavenly dividends"? And the only thing that is returned to us for the created good is warmth. The warmth of the soul, from which it is good even without fulfilled desires and dreams, good just like that, good at home, good on the street, good with family and complete strangers. The warmth that makes everything mundane almost ridiculous.
And very soon, by the way, the warmest time of the year! And it’s not in degrees Celsius outside the window. Soon New Year and Christmas. We can say that many people abandoned by fate want warmth these days, and there will be no mistake. But the phenomenon of this heat is that when you give it to a person just like that, it does not go away from you! Do something especially good on the eve of the holidays. After all, something good can be done on an ordinary day, and on holidays you need something special! Not by calculation, but to be warmer. Moreover, it is warm and is not going anywhere!
The author Oksana Melnik